Creating a brand involves following a systematic process — from research to the creation of assets to implementation https://trademarkfactory.com
Jumping ahead will only mean having to go back later to finish what you didn’t in the first place https://trademarkfactory.com
What problem — paint point — does your brand solve? What makes your brand different to others in the same industry or space? How do you plan to solve these problems and pain points for your customer? Who is your ideal customer, and what is your target demographic? What are your plans for growth and brand evolution? Where do you plan to do the most amount of marketing and advertising? How do you want people to feel when they encounter your brand? What is the WHY behind your brand, how did it come to be? How do you plan to make an impact with your brand? What type of impact do you want to make?
When it comes to execution, the most important aspects of a brand that help build relevance are the visual and textual messaging used to connect with customers http://trademarkfactory.com
Your research should guide the production and distribution of these materials http://trademarkfactory.com
But branding is not just a logo or a color palette; it’s much more than that https://trademarkfactory.com
Assuming your branding only goes as far as a few visual assets will just limit your business growth and impact https://trademarkfactory.com
Most importantly, they are trustworthy http://trademarkfactory.com
Eventually, the surrounding towns hear about them, and their clientele grows https://trademarkfactory.com
They might grow to be a national business but never change their differentiators of being personable, helpful and almost friends https://trademarkfactory.com
These things position the brand in high standing, and they are more successful http://trademarkfactory.com
How to Create a Brand in 8 Steps http://trademarkfactory.com
